Discovery & Audit
We start with deep questions about your business, audience, market, competitors, and aspirations. We audit your current brand if you have one.
(01)
Service
Brand Design
Brand identity and visual design for businesses ready to look like the work they do. We build logo systems, color palettes, typography, and design direction that give your business a clear voice on every surface — from social to storefronts.
Start a brand design project→(02) What we do
A brand is more than a logo — it's everything your customer sees.
Branding is one of the most misunderstood services in marketing. People think it's a logo. It's not. A logo is a symbol — a brand is the entire feeling someone gets when they encounter your business, on every surface and in every context.
We design that feeling. The logo is part of it, but so is the typography, the color palette, the photography style, the way your social posts feel, the language you use, the way your website lays out, and the consistency of all of it. When the parts agree, your business looks intentional. When they don't, it looks accidental — even if every piece is technically nice.
Our brand work is built around making sure every customer touchpoint feels like it belongs to the same business — and that the business it belongs to is one worth taking seriously.
(03) What you get
Deliverables, always custom-fit.
Brand engagements range from logo refreshes to full brand system builds. Common deliverables include:
- Logo system (primary, secondary, mark, favicon — every variant you'll need)
- Color palette with HEX, RGB, CMYK, and Pantone values
- Typography system with primary, secondary, and accent typefaces
- Brand guidelines document covering voice, design rules, and applications
- Stationery design (business cards, letterhead, email signatures)
- Social media templates and post layouts
- Application examples across web, print, and merchandise
(04) Who it's for
Built for growing businesses in Cleveland & Northeast Ohio.
Brand design is right for you if:
- You're starting a new business and need an identity built right the first time
- Your existing brand looks dated, inconsistent, or made by committee
- You're rebranding to reposition or scale into new markets
- You have a logo but no system — every designer makes it look different
- You want a brand that holds up next to the best-looking businesses in your category
(05) Our process
How a brand design project works.
Strategy & Direction
We define brand positioning and visual direction before any design happens. You see written direction and mood boards before logos.
Design Exploration
We design 2–3 distinct directions and present them with reasoning. Together we land on the one that fits, then refine to final.
Build & Handoff
We build out the full brand system — every file, every variant, every guideline — and deliver an organized package your team can run with.
Common questions about brand design
How long does a brand design project take?
A logo refresh can be 3–4 weeks. A full brand identity build is typically 6–10 weeks depending on scope, depending on how many rounds of refinement and how many applications are included.
Do you do logo-only projects?
We can. But we generally recommend at least a small system — a logo, color, typography, and a few applications — because a logo on its own won't carry a business the way an identity system will.
Can you redesign our brand without changing it completely?
Yes. Many of our brand engagements are evolutions, not revolutions. If your existing brand has equity worth preserving, we'll refresh and modernize without throwing away what's working.
Will we own all the files at the end?
Yes. You own all final deliverables — every logo file, every source file in the formats you need them. We hand off an organized brand package so your team or future agencies can pick up exactly where we left off.
Ready to get started